ABSTRACT
This research contributes to the scarce literature that exists on the perception that Catholics have about the Eucharist online, which was continued through various digital platforms, but once the emergence of the COVID-19. In this way, the perception of Catholics is identified, regarding their spiritual experience, their satisfaction, and their intention to continue attending this type of religious practice in the future, but online. For this, a quantitative study was carried out through the PLS program with a sample of 1423 parishioners in the city of Bogotá, Colombia. Bearing in mind that Latin America has the largest number of Catholics in the world, the results of this study help the Catholic Church to generate possible strategies that can be developed in various parts of the world, to combine this type of religious services with the various virtual platforms.
ABSTRACT
The quarantines caused by the Covid-19, generated that thousands of university students had to abruptly abandon their classroom classes, and receive them in a virtual way. This sudden change caused a break in the daily life of thousands of university students, who were forced to use a teaching method that, although not new, was unusual at that time. This, initially generated a situation of rejection, stress and a perception of low quality classes that were received in a virtual way. However, with the passage of time, there was a need to know the perception of students about the quality of their virtual classes, but once the mandatory quarantine ended, because the literature has been focused only during the quarantine period. On the other hand, most studies on this topic have focused on developed countries, so there is little literature on the perception of virtual classes, taken by students from South America, whose countries have economic, social and technological characteristics, very different from developed countries. Based on the above, this study analyzes the perceptions of 867 students from 12 private business schools in the city of Bogota, Colombia. The data processed through PLS, allows us to observe that students have changed their negative perception towards virtual classes, and that, at present, these classes are considered of quality. Similarly, we can see that satisfaction, the willingness to continue using this methodology in the future, and the good performance of the university brand, are direct results of the quality of virtual classes.
ABSTRACT
Globally, governments implemented several quarantine periods to attempt to slow the spread of the COVID-19 virus. As a result, people were unable to carry out their daily activities in person, and many began to undertake activities online. Gyms and sports schools were among the economic sectors that were required to physically close their operations at the beginning of these quarantines. Thus, many people stopped exercising and turned to social networks as a form of entertainment. The aim of this study was to demonstrate how consumers found a new form of entertainment in the social networks of gyms and sports schools, which allowed them to be entertained and perform physical exercise at home. In this manner, consumers generated an e-loyalty towards the social networks of the gyms that they previously frequented physically. Thus, based on the e-loyalty of their social networks, gyms were able to identify a mechanism that enabled them to approach their consumers and continue offering a variety of products and services online, taking into account the context of COVID-19.